Story by Lindsey McClain, RHS Intern
Her vision and love of fashion drove her, and in 2019 she started selling merchandise from her grandmother's shop. It was only two years later on January 26, 2021 that she had opened her own space where JaeMae Boutique was officially rooted. What Julia believes sets her business apart is the care she has for her customers stating, “I just want to be here to brighten people’s days.” A part of this she believes is making cute clothing accessible for everyone. This is why she takes great care filling her store with both petite and plus sized options. Julia said she's had times when she’s gone into a store and felt defeated that nothing would fit her, so it's extremely important to her that her store is inclusive for everyone.
Julia Allen is somewhat of an anomaly among residents of Richmond. People are intrigued by her young age and maturity, as well as her commitment to the community. Since starting her business, Julia has offered discounts for shopping small at other local businesses; Her website invites members of the community to park clean ups-- organized by JaeMae boutique seller Yahairi Patoja, founder of Diverse Curls. To Julia and the women she works with, Wayne County is home. She said that her favorite things about Wayne County are its mix of history and newness as well as the close-knit sense of community she feels here.
You will find JaeMae Boutique located at 191 Fort Wayne Ave, Richmond, IN and at local events such as Archway Days and Octoberfest. You can also stay up to date on new products through the JaeMae Instagram, Facebook, and website. Julia has big plans for the future of her boutique. Besides just expanding, she wants to create a business template modeled after her own. She hopes that women would be able to use this and the information she provides to pursue their own business endeavors--pushing others to follow their dreams just as she has. Julia’s passion and drive show through in every aspect of her business. This is truly a place to feel welcome and inspired. I encourage everyone to stop by and see for yourself just how special JaeMae Boutique really is.
Connect with JaeMae Boutique!