Written by: Lindsey McClain, Chamber Intern
Kristin Wolfe shares two passions: owning a business and helping others get healthy. The former was accomplished in October of 2021, when she first opened the doors to the newly renovated space for Peak Nutrition–a health shop with products that taste deliciously like dessert. The latter has been accomplished every day since then–with her ability to share these beneficial drinks with the residents of Wayne County. Her products are made and approved by a company called HerbaLife Nutrition, a business that’s been thriving for over 42 years. The company has teams of 250+ staff scientists, many holding PHD’s, and 100+ doctors. One employee on their Nutrition Advisory Board, Lou Ignarro, even won the Nobel Prize in medicine. Kristin and her customers appreciate the care that goes into creating both safe and nutritionally balanced products. It’s really a wonder that such a wide selection of these sought after products are available right here in Wayne County.
Kristin first stumbled upon HerbaLife products after her daughter's wisdom teeth surgery. She couldn’t eat solid foods, and the shakes were recommended to help aid her recovery and boost her nutrition. When Kristin tried the shakes, she knew immediately how much she loved them and how much she wanted everyone to experience their benefits. It was Healthy Happys in Westfield that helped make this dream a reality, often mentoring Kristin and teaching her the continued processes of business ownership. Kristin said the hardest parts of her journey have been having a mentor so far away and trying to learn new marketing strategies on her own. She has made immense progress though, advertising Peak Nutrition on Facebook and Instagram and featuring weekly drinks, monthly specialty menus, and a number of weight loss challenges and groups.
Peak Nutrition has a number of products to choose from including protein bites, oatmeal, herbal teas, and even iced coffee. Some of her most popular items are energy bombs and protein shakes, which are more than just a sweet treat, but an entire meal wrapped into one thick and filling shake.They attract customers with flavors such as Jamaican’ Me Happy, Shark Bite, Peanut Butter Pie and Adventureful Girl Scout Cookie. Customers especially love their peanut butter banana and cookie dough varieties. Kristin swears by the products, particularly the nutritional shakes, which she says helped her to lose 15 pounds. She was ecstatic to find something that diminished her cravings and kept her full and satisfied for hours. She describes it as a “nutrient packed and healthy way to lose weight”. This is just part of the reason Kristin felt called to bring her products to Wayne County. She was also impressed by the incredible number of people who look towards these products to meet their athletic and fitness goals. The products are endorsed by Olympic athletes, weight loss specialists, and even consumed by the Notre Dame football team. With 24g of protein, 12 vitamins and minerals, and less than 300 calories, the shakes attract a wide range of customers with a number of health goals.
Kristin is most proud of accomplishing her dream of starting her own business, but she is rewarded everyday by the support she receives from Wayne County residents and regular customers. She hopes one day to open a second location and eventually make Peak Nutrition her full time job and retirement project. She says there’s nothing more unique than a “healthy smoothie shop that tastes like a cheat day.” Peak Nutrition offers products for every health goal, and it is supported by Kristin’s passion for her product offerings, the storefront, and her desire to help others lead healthier and happier lives.
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